Wednesday, April 23, 2008

Chrysler 300 and Dodge Charger by DUB

Chrysler has called in the help of tuning experts DUB Magazine to create two limited edition models, one for the Chrysler 300 Touring and one for the Dodge Charger SXT. Both cars will go on sale later this spring with an MSRP of USD 33,140 for the 300 Touring and USD 30,235 for the Charger.

Both DUB Editions receive more than their fair share of chrome exterior details like mirror caps, MOPAR honeycomb grille and door handles. Under the hood both cars use a 250-horsepower 3.5 liter V6 engine hooked up to a five speed automatic transmission with Auto Stick feature. Chrysler has also fitted a performance tuned suspension. Of course DUB logos are found throughout the car, both inside and outside.

The limited edition models both feature leather-trimmed seats, leather wrapped steering wheel and shift knob, 13-speaker KICKER audio system and a MyGIG Multimedia Infotainment System. The cars sit on 20-inch aluminum wheels with 245/45R20 all-season performance tires.

"The Dodge Charger and Chrysler 300 are hot vehicles to begin with. Once people see the 20-inch wheels and listen to the 13-speaker KICKER surround-sound system, they'll feel like they're in a show car, but with a factory-backed warranty," said DUB's President and Co-Founder, Myles Kovacs.

Press release:

The 2008 “DUB Edition” Chrysler 300 Touring and Dodge Charger SXT models have made their debut at the Atlanta Auto Show. These special “DUB Edition” vehicles may be ordered today at Chrysler and Dodge dealers and will arrive later this spring.

“We know our customers are passionate about their vehicles, so partnering with automotive industry lifestyle gurus at DUB Magazine enables us to offer special-edition vehicles like these through our dealerships,” said Deborah Meyer – Vice President and Chief Marketing Officer, Chrysler LLC. “Loaded with unique interior and exterior features or ‘bling,’ the ‘DUB Edition’ Chrysler 300 Touring and Dodge Charger SXT models make a bold statement.”

Chrome accents complement the intrepid exterior styling of the 2008 “DUB Edition” Chrysler 300 Touring and Dodge Charger SXT vehicles, including chrome mirror caps—a first on a Dodge vehicle—and a MOPAR® chrome honeycomb grille. The “DUB Edition” Chrysler 300 Touring models also feature chrome exterior door handles and side mirror caps. Special “DUB Edition” badges appear in three locations on the exterior of the vehicle: the deck lid and the passenger- and driver-side front doors. In addition, each 2008 “DUB Edition” Dodge Charger SXT also features a body-color spoiler and fog lamps.

Both models are powered by a 250-horsepower 3.5-liter V-6 engine with a five-speed automatic transmission with Auto Stick. All 2008 “DUB Edition” models feature a performance-tuned suspension as well as Electronic Stability Program (ESP) with Anti-lock Brake System (ABS) and Brake Assist. Both models are equipped with 20-inch aluminum wheels with 245/45R20 all-season performance tires.

“DUB Edition” Chrysler 300 Touring and Dodge Charger SXT models are available in Inferno Red, Brilliant Black, Bright Silver and Cool Vanilla. The “DUB Edition” Dodge Charger SXT is also available in Dark Titanium.

"Working on a special edition production vehicle with Chrysler and Dodge is a great opportunity for the DUB brand,” said DUB's President and Co-Founder, Myles Kovacs. "The Dodge Charger and Chrysler 300 are hot vehicles to begin with. Once people see the 20-inch wheels and listen to the 13-speaker KICKER surround-sound system, they'll feel like they're in a show car, but with a factory-backed warranty."

Inside, the Dark Slate Gray interior of the 2008 “DUB Edition” Chrysler 300 Touring and Dodge Charger SXT models features leather-trimmed seats, embossed with the notable DUB logo. Premium-weight floor mats are also embossed with the DUB logo. The “DUB Edition” Dodge Charger SXT also features a leather-wrapped steering wheel and shifter knob.


A MyGIG™ Multimedia Infotainment System with AM/FM/CD/DVD/HDD/MP3 radio in both models provides cutting-edge entertainment technology. In addition, the 13-speaker KICKER surround-sound system with a 322-watt KICKER amplifier provides excellent sound quality. The “DUB Edition” Dodge Charger SXT also features a 200-watt KICKER subwoofer and the “DUB Edition” Chrysler 300 Touring features a 100-watt KICKER subwoofer.
The limited production run of the 2008 “DUB Edition” Chrysler 300 Touring and Dodge Charger SXT includes 1,385 Chrysler models and 2,180 Dodge models for the U.S. Both models will be built at Brampton Assembly Plant in Brampton, Ontario. Production begins next month and Chrysler and Dodge dealers are now taking orders. MSRP for the 2008 “DUB Edition” Chrysler 300 Touring is $33,140, which includes destination. MSRP for the 2008 “DUB Edition” Dodge Charger SXT is $30,235, which includes destination.

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